Men of the family won’t compromise on skipping a single ball of the ongoing match during IPL while the female gang, being the house leaders, would want the command to control the TV and watch the “cat-fights and arguments” of the contestants who will be locked inside the house. It's an easy road if you are the owner of two TVs at home.
Yes, for the first time, the Indian Premier League (IPL) will clash with reality show ‘Bigg Boss’.
Gear up for the high voltage drama as “Dabangg” star Salman Khan will take on the stage to welcome the contestants who will “live and fight” together inside the four walls for the next few months with no escape whatsoever. On the other hand, who would want to miss the thrill and excitement of the IPL.
So did the channel Colors make a risk with the move?
Well, I guess no as they strategically planned the show keeping all angles in mind and is confident about getting traction from both viewers and advertisers.
While speaking to Moneycontrol, Mahesh Shetty, Head, Network Sales, Viacom18 said that “advertisers want viewers. Now the question is whether viewers will choose between IPL and Bigg Boss. That will not be the case because Bigg Boss is a 106-day property, starting on October 3 and going all the way up to January. IPL starts on September 19 and goes till November. The overlap will be 37 days.”
Viacom18 owns Colors channel.
“Even in these 37 days, there will be no clash as Bigg Boss starts at 10:30 pm and IPL starts at 7:30 pm and ends at 10:30 pm. So, the viewer can watch both. The overlap will be there only for four weekends because during weekends our show (Bigg Boss) is at 9 pm. So, an eight-day overlap is small,” he said.
Also, he says that the timings of the show is perfect.
“The show is during the festive period. So we expect strong viewership. Traction from brands is also good,” he said.
So which one will you watch?