A farmer from Uttar Pradesh's Kannauj, Vikas Yadav, has been protesting against the three farm laws passed by the Centre with the tricolour painted on him and slogans written on his arms and face, despite the bone chilling winter, in an attempt to grab the government’s attention, reports news agency PTI.

"Nobody is listening to us. We are living on the road, but nobody is paying any attention. Maybe now they will," said Yadav, who arrived at the protest site a week ago.

According to PTI, frustrated with governments inaction, Yadav, who protested quietly for a week with a hope that things will change, eventually resorted to taking off clothes and getting his body painted by paying Rs 200.

Adding that his move is a symbol of farmer's unity and strength, Vikas said, "I did this to show our government that we are not afraid of anything, I will keep painting my body with new slogans every day until the government fulfils our demands."

On being asked if he is at all deterred by the harsh freezing winter waves, Yadav said that the cold is nothing compared to the cause they are fighting for.

"I am doing this for myself and my farmer brothers" PTI quoted Yadav as saying.

Meanwhile, the ongoing farmers' agitation over the three Central agriculture reform laws entered its 33rd day on Monday.

Marking the latest development on farmer's front, a farmer from Punjab's Fazilka district allegedly died by suicide on Sunday, consuming poison a few kilometres from the Tikri border protest site in Delhi in solidarity with the protest, PTI reported.

In his suicide note, he said he was taking his life so that the government is compelled to listen to the farmers.

Centre, on the other hand, has called protesting farmers for a meeting on December 30 at 2 pm at Delhi's Vigyan Bhawan.