Infotainment platform Reddit buys Tiktok’s competitor Dubsmash

Infotainment website Reddit, known for its online news and discussion forums has bought Dubsmash, one of the rival platforms of short video making app
Tiktok, Reddit said in a tweet on Sunday.

Reddit also
revealed that its orientation towards Dubsmash is due to its commitment to
diversity and promoting underrepresented voices.

“Both Reddit
and Dubsmash share a deep rooted respect for how communities come
together,” Reddit CEO Steve Huffman said, AFP reported. 

“Dubsmash
elevates under-represented creators, while Reddit fosters a sense of community
and belonging across thousands of different topics and passions,” he
added.

Dubsmash is a
social media entertainment platform which allows users to lip-sync to popular songs, movie dialogues and famous quotes.

While the takeover
is expected to shake off Tiktok’s audience base which is
already titillated due to ongoing spar between the US and China, neither of the
companies disclosed how much Reddit paid for Dubsmash, though a tech news
website ‘The Information’ reported earlier this year that Facebook had offered
a similar offer in the range of hundreds of millions of dollars.

Facebook however,
decided to introduce its own TikTok-like platform, known as ‘Reels’ on Instagram.

Meanwhile, Dubsmash
which was on the verge of collapse following brief success in 2017, paved its
way back from the brink with executives rebuilding the company from scratch to
become one of the web’s top video sharing platforms.

Last year, the
company was subject to a massive data breach when hackers obtained and then
shared online some 162 million account details.