Levante agree Gedesco deal, some La Liga clubs still looking for shirt sponsors

For the 2021-22 season, Spanish
fintech business Gedesco will be the principal shirt sponsor of Spanish LaLiga
team Levante UD.

The Gedesco logo will appear on the
club’s game and training outfits, as well as on its grassroots football
teams and in the Ciutat de València stadium, under the terms of the
agreement.

At this
Sunday’s home game versus Real Madrid, The club will unveil the
Valencia-based sponsor on the shirt.

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On the
shirtfront, Gedesco replaces betting firm Betway, one of a handful of online
gambling businesses were forced to leave the Spanish league due to the country’s
prohibition on betting sponsorship.

The Royal Decree
governing football advertising went into force at the end of the previous
season. The Spanish government had proclaimed that all betting sponsorships
have an awful impact on some of the most vulnerable people.

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Prior in
August 2020, Alberto Garzón, the Minister of Consumer Affairs had said, “We are going to prohibit football
clubs from carrying betting houses on their shirts in the Decree that is
approved in October. It is reckless that clubs are signing for two or three
years and they will have to correct it. They are making mistakes and they will
have to correct it.”

Six LaLiga
teams, all of which had partnerships with a betting operator last season, were
still looking for a major shirt sponsor a week before the start of the new
season on August 14.

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Alavés
(Betway), Cádiz (Dafabet), Granada (Winamax), Real Betis (Betway), and freshly
promoted RCD Mallorca were among them (Betfred).

Real Betis
secured a three-year contract with Spanish telecoms provider Finetwork
immediately before the season began, while the other four teams are still without
a primary jersey sponsor.