McDonald’s replaces BTS with Saweetie for its next celebrity meal

Saweetie has created her type of McDonald’s meal. Now, McDonald’s is partnering with hip-hop artist Saweetie for its newest celebrity collaboration meal, a venture which has boosted the fast-food chain’s sales. 

The fast-food chain announced on Thursday that the “Saweetie Meal” goes on sale in the US on August 9 and includes a Big Mac, four-piece Chicken McNuggets, medium fries, a medium Sprite, and BBQ sauce that’s being renamed “Saweetie ‘N Sour” in honor of the meal. McDonald’s has renamed its Sweet ‘N Sour sauce for the new meal. It is also encouraging fans to follow Saweetie’s tendency to “remix” her meals. 

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The chain has created “icy new packaging” inspired by the artist’s look for the limited-time meal. 

Saweetie rose to fame after her viral song “My Type,” which has more than 120 million views on YouTube. She also has 12 million followers on Instagram and about 17.5 million monthly listeners on Spotify.

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McDonald’s calls the celebrity collaboration meals the “famous orders platform”. It had successfully launched similar limited-edition celebrity meals with South Korean pop band BTS, Travis Scott, and J Balvin.  The meal will be available to order in restaurants, the drive-thru, with McDelivery, and on the McDonald’s app. 

For the chains, it is easy to rearrange existing menu items into a buzzy meal without additional work for its employees. McDonald credited the BTS meal for helping sales grow 25.9% at US restaurants last quarter in a jump that beat analysts’ expectations. Prior to the BTS collaboration, the company partnered with artists J Balvin and Travis Scott. The Travis Scott meal was so successful, some locations ran out.