The Apple Store is down. With only hours to go before “California streaming”, Apple’s big event of the year, the Apple Store website says “Be right back. We’re making updates to the Apple Store. Check back soon.” Apple’s September 14 event is likely to witness the unveiling of the iPhone 13. The event starts at 10:30 pm (IST).

Apple Store is down hours before the company's annual event

Media reports indicate that the Apple Store is down because the Cupertino-based tech giant is updating its upcoming products on the Apple Store. At Tuesday’s event, Apple is likely to unveil a newer generation of iPhones, a new Apple watch and AirPods. 

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Apple is expected to release four new models of the iPhone on Tuesday: the iPhone 13 mini, iPhone 13, iPhone 13 Pro and the biggest of the lot, the iPhone 13 Pro Max. Tech enthusiasts and experts expect Apple to come up with major upgrades to its iPhone 12 in the series 13 phones. Upgrades are expected in terms of design, battery performance, camera and screen. 

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The design, however, may remain similar to the iPhone 12 with only minor changes. The upcoming iPhone is tipped to have a smaller notch, which will increase the screen size and is likely to provide better viewing angles to gaming enthusiasts.

The iPhone 13 is also expected to resolve one of the biggest complaints against the tech giants for years — battery life. The iPhone 13 is likely to pack a big powerful batter which will offer a significantly longer battery life. All four models of the iPhone 13 likely to be released on Tuesday will back Apple’s most powerful A15 Bionic chipset. The iPhone 13 is also likely to have improved camera specifications, iOS 15 out-of-the box, and a higher refresh rate.

Meanwhile, Apple also released emergency security updates following reports about an Israeli cyber surveillance company having the capability to infect iPhones and other devices without the owner of the cell phone even having to click on a link.