'Dum Maro Dum' was featured at the Apple Event 2021 and fans of the tech products are as fascinated as those who follow Bollywood.
Social media users were quick to point out that the Hindi song was played in the background while keynote speakers presented the newly announced iPhone 13 and other products.
Even though the song, which was originally released in 1971 and produced by singer Asha Bhosle and R.D. Burman, was used for nearly 10 seconds, it was enough to grab the attention of the Indian audience.
While some were still asking if is true or not, other social media users jumped on the 'Dum Maro Dum' bandwagon and said that the "launch video was really awesome".
Tech giant Apple released a flurry of products on Tuesday's event including the iPhone 13, iPad mini and the Apple Watch.
The iPad mini was redesigned by Apple and has features like a USB-C port, boosted speeds of the GPU and CPU, 2nd Gen Apple Pencil Support, 12MP ultra-wide camera with center stage. The product will be available for users in 5 colours.
The iPhone 13 will feature a water-resistant feature, which is being described as notably better than what the product's predecessors had. The display size of the iPhone 13 will be 6.1 inches while the iPhone 13 mini will carry a 5.4 inch screen. Both versions of the new iPhone will have "Super Retina XDR Display".
Apple Event 2021 seems to be an environmental deal for the tech giant as many of its newly released products, including the iPad mini and Apple Watch, have earth-friendly aspects.
The Keynote speakers, which included Apple CEO Tim Cook, announced that the products will be made using a case that is "100% recycled aluminium".