Technology giant ‘Apple’ has been fined 10 million Euros ($12 million) by Italy's antitrust authority on Monday on a charge of advertising misleading claims and following aggressive commercial practice about the water resistant properties of various iPhone models.
Justifying the monetary charges imposed, Italy’s competition body said, “The US based company did not make it clear that this feature exists under certain specific conditions, notably in laboratory tests with static and pure water and not under normal conditions of use.”
The models that came under the umbrella of falsified claims includes iPhone 8, iPhone 8 Plus, iPhone XR, iPhone XS, iPhone XS Max, iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max.
The authority also thwacked Apple’s disclaimer as a deliberate attempt to mislead consumers by saying ‘it was deemed to mislead consumers’.
The disclaimer under question said that the warranty for the smart phones did not cover damage caused by liquids.
In addition, it also claimed that Apple's refusal to impart ‘warranty service’ when consumers complained about iPhone models being damaged by liquids amounted to ‘aggressive commercial practice’.
"For the given reasons, we have decided to impose penalties totaling 10 million Euros on Apple Distribution International and on Apple Italia," said a statement by Italy’s authority.