BTS launching new album after historic success of 'Dynamite'
- K-pop sensation BTS will be releasing their new album "BE" on Friday
- This album comes after their all English single "Dynamite" gains hige success
- This is the group's fifth Korean language studio album
Following the remarkable success of their first entirely English single “Dynamite”, K-pop sensation BTS will be releasing their new studio album on Friday.
BTS paved its way in the world’s biggest market in August, becoming the first South Korean act to top the US singles chart, with 'Dynamite' occupying the first position on the Billboard Hot 100.
They have significantly contributed to the South Korean economy, and their label, Big Hit Entertainment, made a high-profile stock market debut last month.
Their most recent work, titled “BE” will be given a simultaneous worldwide release at 2 pm South Korean time (0500 GMT).
The new album is the group’s fifth Korean-language studio album and and "contains the most 'BTS-esque' music yet," Big Hit said in a statement ahead of the release.
BTS has been on an explosive journey this year, which is an incredible achievement considering their ever-increasing fan base, said Jenna Gibson, a researcher at the University of Chicago. Up until this year, some cynics showed disbelief in BTS and their success. But this year has firmly put a stop to those doubts.
The first number on their new eight-track record, "Life Goes On” is about healing in the times of Covid-19, Big Hit said.
"Our goal with the music on 'BE' is that it can be a comfort to a lot of people," member Jimin told a press conference Friday. The album aims to strike a chord with the audience.
Since their debut seven years ago, BTS have climbed the ladder to global superstardom, with a string of sol-out shows in Los Angeles, Paris and London last year.
With a fan base of 30.7 million followers on Twitter, BTS connects with its followers at home and abroad through social media. Their lyrics are socially aware, oten revolving around societal competition and the ills of consumerism.
"What this album needs to do is to persuade the sceptics who have more recently heard about BTS that their work is powerful, original, and deep," CedarBough Saeji, a visiting professor at Indiana University Bloomington, told AFP. This album would push the critics to reassess their beliefs who attribute BTS’s success to their loyal fans.
The avant-garde septet are scheduled to perform "Dynamite" and "Life Goes On" for the 2020 American Music Awards on Sunday in Los Angeles.