Chick-fil-A, a fast-food chain, has announced that it has appointed Erick McReynolds as vice president of diversity, equity and inclusion (DEI). The move has created an uproar among conservatives, as it immediately sparked criticism on social media.

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The company in a statement said with this initiative they will work on diversity, equity, and inclusion (DEI) commitment that revolves around fostering equal access to opportunities, embracing and appreciating differences, and cultivating a culture that fosters a sense of belonging. Chick-fil-A’s DEI initiative aims to create an inclusive environment in which people of all backgrounds feel valued, respected, and empowered.

Though, things took a new turn when the move from the company was severely criticized. Several Twitter users lambasted Chick-fil-A for announcing the new DEI program.

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One user taking a dig at the organization tweeted, “Good grief 

@ChickfilA

. 🫤 Just make good chicken for crying out loud. If you want equity then lower your prices. Don’t u dare bend over to the LGBTQ+ bullies. Might have devastating effects on your bottom line. It would be sad to see the kids looking lost in the drive thru line.”

Another user wrote, “Chick-fil-A has succeeded because of speed of service, excellence in quality and kindness of their staff.

If they deviate from the above they’ll go to hell like all the other fast food chains.”

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Brandon Morse, senior editor at Conservative Red State, criticizing the move wrote, “Chick-fil-A is infected with DEI and it will only be a matter of time before that place falls in every way possible”.

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Chick-fil-A becomes the latest organization to gather hate, after announcing the development of diversity and inclusion. As one user wrote, “Hey @ChickfilA, so you decided it was a good business strategy to follow Bud Light and Target by going woke? Well it must be nice having a company that doesn’t need returning customers. I was a fan but playing woke games, I’ll eat somewhere else.”