TikTok has launched a new feature that allows job seekers to respond to offers with a short video instead of a traditional resume. The recruiting platform, called TikTok Resumes, is a pilot program by the social networking giant. It was launched across the US last Wednesday and will be live only till July 31.

“TikTok Resumes is officially open and accepting TikTok video resumes,” the network’s Global Head of Marketing Nick Tran said in a statement.

Tran added that the company would be partnering with some of the world’s most admired and emerging brands. He added that the pilot was a new way for those seeking jobs to showcase their skills and experiences.

Recruiters can post their job offers on a dedicated site, and TikTokers can apply by submitting a video and adding the hashtag #TikTokResumes to it.

“#CareerTok is already a thriving subculture on the platform,” Tran said. “And we can’t wait to see how the community embraces TikTok Resumes and helps to reimagine recruiting and job discovery.”

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Some of the companies that are using the feature to recruit young people under 25, known as ‘Generation Z’, are World Wrestling Entertainment, restaurant chain Chipotle, Shopify, Abercrombie & Fitch and Target.

Chipotle said it hopes this new initiative will help it recruit 15,000 additional employees it needs to meet demand.

“Due to a tight job market, Chipotle continues to experiment with new methods to meet potential candidates wherever they are,” the restaurant chain said in a statement released Thursday.

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After the COVID-19 pandemic caused a record downturn in 2020, the US economy has bounced back strongly this year, aided by vaccination campaigns. But many sectors, particularly those in the service sector that offer low wages, are struggling to recruit.