Google joins Amazon in considering a bid for the Indian Premier League
- Alphabet has shown interest in purchasing broadcasting rights to IPL
- Other major media corporations such as Amazon, Zee Entertainment are also interested
- The IPL is the third largest sporting event in terms of viewership
Alphabet Inc., the parent company of the iconic search engine Google, has expressed interest in bidding for the broadcast rights to the Indian Premier League, or IPL, joining a slew of media behemoths vying for the prized asset in cricket-crazed India.
According to sources familiar with the situation who asked not to be identified because the information isn't public, the American tech corporation, which also owns the video-streaming website YouTube, acquired the bid-related documents from the Board of Control for Cricket in India (BCCI). According to a source, SuperSport, a South African television station company, also purchased the records.
According to Bloomberg, Amazon.com Inc., The Walt Disney Co., billionaire Mukesh Ambani-led Reliance Industries Ltd., Sony Group Corp., indigenous Zee Entertainment Enterprises Ltd., and fantasy-sports platform Dream11 have all expressed interest in obtaining these information dockets from BCCI.
Google's interest in the international media rights to India's top cricket league heightens the competition for a sporting event that has become as the world's third largest in terms of viewership, following only the Premier League and the National Football League. According to BCCI estimates, the IPL attracted 600 million viewers last year, demonstrating the event's immense media influence in India's extremely competitive entertainment sector. The BCCI and a spokesperson from YouTube in India both declined to comment.
The BCCI, the governing body for cricket in India, which values the IPL at over $7 billion, will begin auctioning broadcast and live streaming rights for the years 2023-2027 on June 12. Purchasing application documents does not guarantee a bid, and corporations may choose not to bid, according to the sources. Obtaining media rights to the IPL, which some see as the Super Bowl of cricket, will allow firms to reach hundreds of millions of people and increase their advertising income.
The rights are now held by Star India, which has a major presence in both the broadcast (Star Sports) and streaming (Disney+ Hotstar) realms. IPL is very important to its user base in India. To compete with Star, however, a united force that can challenge its domination in the arena of television and streaming is required.