Tesla CEO Elon Musk on Monday said he wants to expand the reach of Twitter beyond the current “niche” until most Americans use the social media platform.

Elon Musk has signed a deal to buy Twitter for $44 billion, raising questions among employees and the public about his strategy for running the social media network.

Also read: Met Gala 2022: Elon Musk brings supermodel mom Maye Musk as his plus one

Speaking to reporters gathered on the red carpet at the annual Met Gala in New York that an important measure of success would be whether Twitter could expand its audience significantly.

“Right now it’s sort of a niche. I want a much bigger percentage of the country to be on it, engaging in dialogue,” said Musk, who attended the celebrity-studded event with his mother Maye Musk.

Also read: Poke the beast: Twitter owner Elon Musk recalls kickstart to 2022

According to its recent earnings report, Twitter has about 40 million daily active users in the United States.

Musk said he wanted the platform to be “as broadly inclusive as possible, where ideally most of America is on it and talking,” and as trusted as possible.

Also read: More than half of Elon Musk, PM Modi’s Twitter followers fake: Online tool

The billionaire also said he would make Twitter transparent about how tweets are promoted or demoted and wanted its software to be publicly available for critique.

Asked about a potential exodus of employees, Musk said: “It’s a free country.”

Also read: Story of how Elon Musk’s mother Maye Musk financed his move to Canada

“Certainly if anyone doesn’t feel comfortable with that, they will on their own accord go somewhere else. That’s fine,” he said.