Who is Bruce Falck, Twitter executive fired by Parag Agarwal?
- Twitter CEO Parag Agrawal let go of two key executives
- Revenue and product lead, Bruce Falck is one of them
- Falck played a key role in the development of Twitter's automated ad platform
This is one of the biggest changes at the company since billionaire Elon Musk announced his intention to buy Twitter for $44 billion.
Falck joined Twitter in 2017. Falck played a key role in the development of Twitter's automated ad platform and other revenue products.
At the time of joining Twitter, Falck in a statement said, “I am very excited to be joining Twitter, one of the most important companies of our time. The team has made great strides in renewing its focus on products that are both valuable and differentiated for consumers and advertisers, and I am thrilled to have the chance to build on this momentum.
Before joining Twitter in 2017, Falck was the CEO of ad-tech firm Turn, which was acquired by Singtel/Amobee. He was previously the COO of BrightRoll, a programmatic video advertising platform acquired by Yahoo. He also worked for Google for eight years, where he helped build and lead ad businesses such as the Google Display Network, DoubleClick Bid Manager (DBM), and Google's Advertising Exchange.
Bruce Falck has over 20 years of experience building and managing cross-functional teams, as well as connecting business strategy and product development.
Twitter confirmed both departures and stated that the company is halting most hiring except for business positions.
Falck bid adieu to the company in a series of tweets. He did not discuss the details of his departure.
He tweeted, "I wanted to take a moment to thank all the teams and partners I’ve been lucky enough to work with during the past 5 years. Building and running these businesses is a team sport."
His Twitter bio now says “unemployed.”