The Daily Wire, Ben Shapiro‘s conservative media company, is planning to invest $100 million to create content to battle the “woke” Walt Disney Company.

On Wednesday, The Daily Wire’s co-CEO Jeremy Boreing announced in a townhall meet that the company would “invest a minimum of $100 million over the next three years into a line of live-action and animated children’s entertainment on its streaming platform.”

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“Americans are tired of giving their money to woke corporations who hate them. They’re tired of giving their money to woke media companies who want to indoctrinate their children with radical race and gender theory. But they want to do more than just cancel them. They want alternatives. The Daily Wire is giving them those alternatives,” Boreing said on Wednesday while announcing the plan.

While the company had originally planned to make the announcement in November 2022. However, according to The Daily Wire itself, the announcement was moved up to Wednesday “because of reporting from Christopher Rufo, who revealed on Tuesday that Disney recently held a company meeting in response to Florida’s Parental Rights In Education Bill,” where Disney employees allegedly bragged about increasing “queerness” in their content.

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In light of the report, The Daily Wire released a strongly worded statement, saying, “Disney was once a reliable source of wholesome and innocent entertainment for children. But controversy after controversy has roiled the network over the last several weeks — from CEO Bob Chapek’s public condemnation of a Florida bill protecting young children from inappropriate conversations about sexuality in schools, to leaked videos of Disney employees bluntly stating their agenda to promote radical gender ideology to their young viewers — leaving parents fearful that the content their kids are consuming is brainwashing them at best and endangering them at worst.”

The announcement comes on the back of the release of three full-length feature films by The Daily Wire. Meanwhile, the new content that will be produced as part of the new push, will be available to subscribers of the service in the spring of 2023.