Beyoncé wears the iconic 128.54 carat Tiffany Diamond, making history as the first ever black woman to do so. The singer-songwriter and her rapper-husband Jay-Z sign join the Tiffany party as they become the faces of Tiffany & Co’s new ‘About Love’ campaign. 

“Love is the diamond that the jewelry and art decorate,” the couple said in a press release on Monday.

The history of The Tiffany Diamond dates back to 1877 when it was first unearthed in South Africa. 

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A roster of public figures have, since then, worn the big pretty diamond, including Mary Whitehouse, wife of American diplomat Edwin Sheldon Whitehouse, Audrey Hepburn, and singer Lady Gaga.

“Beyoncé and Jay-Z’s shoot is the first time the diamond has been featured in an advertising campaign,” Tiffany’s said in the press release.

Beyoncé took to Instagram to share the images of the striking diamond. The Grammy-winning singer-songwriter can be seen channeling her inner Hepburn in a black gown, paired with black opera gloves and a chic updo, while her husband reclines in a chair, gazing at his wife with panache. 

“Beyoncé and Jay-Z are the epitome of the modern love story,” Alexandre Arnault, executive vice president of product and communications, said in the release. “As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.” 

The “About Love” campaign will be releasing across the globe on September 2. 

The partnership of the duo with the company has birthed a video advert featuring Beyoncé’s rendition of ‘Moon River’ of the 1961 ‘Breakfast At Tiffany’s’ fame.

Tiffany & Co is planning to donate $2 million towards scholarship and internship programs for Historically Black Colleges and Universities (HBCUs).