BLACKPINK is back, and how. The K-pop super girl group put out their first single ‘Pink Venom’ at 9:30 a.m. IST on August 19, ahead of the launch of their full-length album ‘BORN PINK’ in September, and the music video is a banger, to put it mildly. 

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It had been about two years since the quartet, consisting of Jisoo, Jennie, Rose, and Lisa, released their last song, and they had been toying with fans over the last few weeks by sharing posters and dropping teasers on their socials. All that is done and dusted now, with their new Pink Venom music video out at last, and it is a sonic and visual delight from start to finish.

You can watch the video here:  

It is all a grand experience that comes at you relentlessly. But at the base of it all is their super catchy music. The K-pop queens have done a great job of integrating traditional Korean musical instruments into the production—in fact, the song starts with one of them seamlessly merging into thumping hip-hop grooves that form the backbone of this song. 

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The grooves are complemented by the use of middle-eastern string-inspired melodies in the chorus, or drop, where the girls sing their lines ‘taste that pink venom’.  They drift seamlessly between singing in English and Korean, and all the four band girls add their own unique colour to the song.

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Visually, the music video, which has been launched in 4K and already has more than 21 million views at the time of writing, is a glittering extravaganza of colour, well-choreographed dance moves, eye-catching costumes, and of course their trademark fierce attitude that knits everything together. It oozes quality right from the word go, with a lot of work done to nail every little detail in the music video: from the sets, to the cinematography, to the choreography, and every other nuance that adds to the visual experience. A job well done by everyone involved in Pink Venom.