Toronto-based firm Lighthouse Immersive that created Van Gogh Immersive announced on Thursday that the firm has entered into a deal with Walt Disney Animation Studios. As per the deal, Lighthouse Immersive gets access to all the Disney films since late 1920s to this day. The collaboration named Disney Animation: Immersive Experience will premiere in Toronto in December, 2022. The said endeavour is supposed to bring visual themes in front of the audience right from Steamboat Willie (1928) to Encanto (2021) while also including classics such as Cinderella (1960), The Lion King (1994), Prince of Persia: The Sands of Time (2011). This will allow fans to savour the entire Disney package in one go.

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Lighthouse Immersive has been popular for creating the Van Gogh Immersive project which it floated in June 2020. The project had all major paintings of legendary nineteenth century artist Vincent Van Gogh represented visually to viewers and was a major success. Such multimedia exhibitions which came on the scene in mid 2000s have gained popularity over the years. Canadian producer J Miles Dale, who won an Oscar for The Shape of Water, is the creative lead of the project – Disney Animation: Immersive experience. Since Disney began as a company, they were the first to sync sound on animation and the first to colour to cartoons”, Dale said.

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Pandemic restrictions have been by and large lifted in Canada. However, it hasn’t seen a return to normalcy amongst cinema and theatre goers. “We have figured out how to stay home, stay safe and watch Netflix,” says Carrey Ross, the founder of Lighthouse Immersive. The makers of the project are hopeful that the novelty of the endeavour and its popular mass appeal may serve the purpose of inducing the audiences back to live performances and exhibitions.