Kendall Roy, the troubled and complex character from HBO’s Succession, has unexpectedly become a mascot for young women on the internet.

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The HBO series Succession, a drama about a wealthy and powerful right-wing family, has gained a surprising following among young women on the internet, with the character Kendall Roy at the forefront of their affection. Kendall, the troubled and flawed heir to his father’s media empire, has gained a cult following for his iconic and cringe-worthy moments, played by actor Jeremy Strong. Fans of the show have even started treating the characters like boy band members, with Kendall being the frontman and the “sensitive one” of the group.

Young female fans of the show have taken to social media to celebrate Kendall as a relatable character with whom they identify, despite his privileged background and flaws. The Kendall fandom has produced a range of merchandise, including T-shirts and tote bags, with slogans such as “Team Kendall” and “I can fix him.”

Edits of Kendall set to songs by popular female artists like Mitski and Taylor Swift are also popular among the fandom. On TikTok, videos of Kendall in turmoil set to Olivia Rodrigo’s song “Brutal” have gone viral. Fans have also referred to Kendall as a teenage girl, girl-coded, babygirl, girlboss, girlcringe, or girlfailure on Twitter and TikTok, highlighting how relatable his character is to young women.

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The appeal of Kendall to young women is due to the character’s tendency to experience extreme highs and lows and strong feelings, resonating with the disaffected experience of young womanhood. Many fans point to scenes in which Kendall has silent meltdowns in the bathroom during family events, reflecting the silent, all-consuming rage that young women often feel they have to hide in similar situations.

Despite its unexpected audience, Succession has become a cultural phenomenon, with Kendall at the forefront of its fandom. The character’s flaws, vulnerabilities, and human moments have made him an unlikely mascot for young women, who have embraced him as an identification with both his struggles and his