Jonathan ‘Hovain’ Hylton, an up-and-coming hip-hop music manager and president of management at Cinematic Music Group, passed away on Friday. 

An official statement on his death was released on his Twitter page that read: “It is with deep regret that we message to all family, friends and colleagues that Jonathan ‘Hovain’ Hylton passed away while at his home on Friday, November 25. He was a beloved and devoted father, husband, son, brother and a proud Brooklyn representative.”

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“We’d like to thank all of his close friends for all of the love and support that you have shown during this difficult time. We ask that you all continue to keep this family in your prayers and respect their privacy at this time,” it added.

The cause of his death was not immediately clear. Tributes poured in after his demise. 

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“RIP Hovain. Great man. Hate to hear this… condolences to his friends & fam,” one fan wrote on Twitter, while another tweeted, “RIP hovain.. Brooklyn forever.” One more said, “Damn. RIP Hovain. Devil stay busy.”

Another said, “I was inspired by this dude & I didn’t know him from a hole in the wall I heard he passed on It really caught me off guard RIP HOVAIN super sad.” One more noted, “RIP Hovain. Never heard anything but good about that man. Condolences to all his family & friends.” Yet another commented, “Omg RIP @Hovain – a really good dude.”

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Hylton had established his own company called Hovain Hylton Management and his clientele included Brooklyn rapper Young Lito, and veteran hip-hop journalist and artist Rob Markman. He was also able to craft deals with sportswear giant Adidas, Avion Tequila and Diddy’s Sean John clothing line. 

“It’s not about putting together just any old deal, it’s about putting together the right deal that makes sense for my clients and the brands that we work with,” he explained on his website. “The value of doing good business is so much bigger than getting a check. It’s about creating a worthwhile experience for my clients, the brand and most-importantly the consumer.”