YouTubers JJ “KSI” and Logan Paul were pelted with bottles of Prime, which is their own drink brand, during their meet-and-greet event in Copenhagen.

A video of the incident has gone viral on Twitter. Both social media stars can be seen being rescued by their bodyguards as fans threw bottles of Prime in their direction. Some of the bottles seemed to hit Paul, who burst into laughter as he and KSI scurried away from in front of a bus where they were standing.

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Here is the video:

The intent behind pelting the two with Prime bottles did not seem to be malicious as the fans seemed to be laughing about it. Paul is known to be a prankster on YouTube. So the stunt could have been the fans’ way of mimicking their idol.

However, the stunt sparked a heated debate on the internet where many fans discussed how the seemingly harmless act could go seriously wrong. “Na this is not even funny if ur a fan and doing that ur just being disrespectful,” one fan wrote.

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Here are some more reactions from fans:

The stock values of KSI and Logan Paul skyrocketed after they launched their hydration drinks brand. Prime was originally limited to the US and Canada. However, the drink has now expanded to major cities in Europe.

According to Paul and KSI’s joint statement about why they created Prime on the brand’s website: “We created PRIME to showcase what happens when rivals come together as brothers and business partners to fill the void where great taste meets function. We dropped our first product, PRIME Hydration in 2022 and since then, we’ve continued to work countless hours to expand in retailers, reach new markets and formulate new products we know you’ll love. ​We’ve been humbled by the process of creating a real brand & surpassing some of the biggest beverage companies in the world. As underdogs, we always cherish the opportunity to show the world what’s possible. ​Now that we’re both fighting for the same team, we truly believe the sky is the limit.”

The duo has announced that they will be touring major European cities, including Munich (June 24), Barcelona (June 25), Copenhagen (June 27), and Oslo (June 27).