American rapper Snoop Dogg has come up with a new breakfast cereal called Snoop Loopz. The cereal looks like a mixture of Froot Loops and marshmallows, according to the New York Post. The cereal will fall under his Broadus Foods Business. 

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According to the Snoop Loopz website, every time a Brodus Foods product is purchased, the money is used to support charities like Door of Hope. Door of Hope is a non-profit that provides shelter to the homeless in their own private unit. 

The release date of the cereal has not been disclosed, but Master P made the first announcement about the new cereal on his Instagram via reel. The reel showcased the Snoop Loopz box and he captioned the post, “Broadus Foods introduces the best-tasting cereal in the game Snoop loopz. @snoopdoog we’re taking over the grocery stores. Snooploopz.com The more we make the more we give. GODisgood #familybusiness Berry delicious Fo Shizzle!”

Snoop Dogg reposted the video on his social media. Broadus Foods has also released breakfast items such as oatmeals and pancake mix through its Mama Snoop’s line. 

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Master P shared the video on his Twitter account too. Based on his tweet, Snoop Loopz is a gluten-free Froot Loop made using “more corn, more flavour, and more marshmallows”. The tweet also said, “If you like Fruit Loops then you will LOVE Snoop Loopz”. According to the product’s website, it is rich in Vitamin D and fibre. Master P also released his own cereal called Master Crunch Cereal in 2021. 

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Snoop Dogg recently shared the screen with Jamie Foxx in Netflix’s new vampire flick Day Shift. It was recently revealed that XBOX has collaborated with Snoop Dogg, BTS and Benny following the release of their song Bad Decisions. 

Snoop Dogg was also conferred with a star on the Hollywood Walk of Fame on November 19, 2018.