Jamal Edwards, a British entrepreneur and YouTube sensation, died at the age of 31, according to his firm. He founded SBTV, an online urban music platform that enabled musicians such as Dave, Ed Sheeran, and Skepta to establish their careers.
Edwards is the son of Brenda Edwards, a musician and Loose Women host who claimed she was “absolutely sad.”
Edwards, who was born in Luton, was awarded an MBE for services to music in 2014. He was a leading role in British rap and grime music, as well as an ambassador for the Prince’s Trust, a youth organisation operated by the Prince of Wales that assists young people in establishing their own businesses.
Edwards initially became interested in filmmaking when his parents gave him a video camera for Christmas when he was 15 years old. His mother described him as an “inspiration.”
He wrote a book called ‘Self Belief: The Vision: How to Be a Success on Your Own Terms,’ which has been described as a blend of a memoir and a business handbook.
Edwards also started JE Delve, a grassroots organisation that offers youth clubs, as well as learning and employment opportunities, to young people in west London, where he grew up after his family relocated from Luton.
He collaborated with a few other youth organisations and made frequent trips to youngsters, notably those at Acton High School and West London College, where he had previously studied, to answer concerns about commercial success and self-motivation.
On Twitter, London Mayor Sadiq Khan stated that British music and culture had “lost one of its brightest stars.”
Rapper Dave just tweeted, “Thank you for everything words can’t convey,” while actor and director Adam Deacon expressed his “honestly devastated” feelings.