Since the age of 4, Max Alexander has been creating clothing designs. According to PEOPLE, he says that in his previous life, he was Gucci. Not only this, but the young boy also receives contracts from renowned celebs and sells his clothing all over the world.

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Who is Max Alexander?

Max Alexander is a seven-year-old popular prodigy in couture design. Since discovering his love for dressmaking at the early age of four, he created more than a hundred original pieces that have been sold all over the world. The child has also put on fashion shows and even made Sharon Stone a custom jacket.

Alexander focuses exclusively on creating clothing for women. Alexander and his mother reportedly told PEOPLE Magazine that they thought he was the reincarnation of legendary Italian fashion designer Guccio Gucci because of his enthusiasm for making and designing clothing. Alexander allegedly said that he had a genuine belief that he was Gucci.

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Sherry Madison, Max’s mother, claims that she initially missed her son’s fascination with fashion design. “I didn’t notice. He told us. We were at dinner during the lockdown, and he just literally announced, ‘I need a mannequin,'” Sherry said. “He was very serious. No laughing. I was like, ‘Okay, I’ve never seen you interested in fashion. What are you talking about?’ He said, ‘That’s because I don’t have a mannequin. If you get me a mannequin, I’ll show you. I’m a dressmaker.’ “

Alexander’s mother claims that she learned that her son’s passion for design was inherited. She disclosed that both her mother and grandparents were proficient seamstresses and that Alexander’s grandparents had worked in Montreal’s fashion business.

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“I thought he was too young because he’s only 4, but I got out my machine, and I sat him on my lap, and said, ‘Don’t touch anything, just watch me.’ It was probably two weeks before he was standing,” she said. “He was sewing very, very quickly. Quickly after that, he surpassed my skills, so I put him in a class at a local sewing shop. They really taught him a lot,” she added. 

Sherry claimed that Max Alexander aspires to lead the Gucci fashion house or open his own atelier, Couture to the Max Italian. “He wants women to feel beautiful and that’s the drive behind it,” she said.