Many Taylor Swift fans are suing Ticketmaster for the company’s failed Eras Tour ticket sale on November 15.
The group of fans is suing the business for “fraud, price-fixing, and antitrust violations,” alleging that it engaged in “intentional deception” that allowed ticket scalpers to purchase the majority of the tickets.
In addition to having a foothold in the secondary market, Ticketmaster also dominates the primary ticket sales sector. According to the lawsuit, they were “eager to allow” ticket brokers into the presale event in order to resell the tickets for more money.
Even if there had not been any deliberate cooperation, the complaint claims that Swift’s company was unprepared for the deluge of ticket sales.
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L.A. County, home to Live Nation, the parent company of Ticketmaster, is mentioned in the case. According to the lawsuit, the corporation should pay a civil fine of $2,500 for each infraction, which would add up to a sizable sum for a stadium show.
After the presale, Ticketmaster apologised to Swift and her supporters, blaming a huge spike in demand and bot assaults. Many fans who had registered and been given unique codes allowing ticket purchasing were banned as a result of that conduct. Additionally, due to a shortage of tickets, the public ticket sale was postponed.
Swift asserted that she had assurances that Ticketmaster could meet the anticipated high demand for tickets. “It really pisses me off that a lot of (fans) feel like they went through several bear attacks to get them,” she remarked.
More than 3.5 million individuals, according to Ticketmaster, registered for the presale, making it the highest registration ever.