Cadbury, the British multinational confectionery company known for its chocolates, has said that its products sold in India are 100% vegetarian. The clarification came after a screenshot, claiming that the company uses gelatine, started doing the rounds on social media over the weekend. The tweets called for a boycott of Cadburys.

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“The screenshot shared in the Tweet is not related to Mondelez/Cadbury products manufactured in India. All the products manufactured and sold in India are 100% vegetarian. The green dot on the wrapper signifies that,” Cadbury said on Sunday.

Urging consumers to verify facts, they added: “…negative posts like these, damages consumer confidence in our well-respected and loved brands. We request our consumers to please verify facts related to our products before sharing them further.” 

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The clarification by the company, which is owned by Mondelez International, came after Twitter boycott calls went viral. The Twitter campaign started when users shared a screenshot from a website saying that if a product contains gelatine as an ingredient, that means it was derived from beef.

“Only #boycottcadbury Won’t do. Must be penalize for playing with religious beliefs and law of the country (displaying green dot on wrappers) in spite of animal source is added ,” a Twitter user said. “A humble request to everyone please boycott Cadbury, they use beef in  chocolates,” another wrote.

A few users, however, tried to reason that the products sold in India did not contain gelatin, while those used elsewhere may have the ingredient.

“Perhaps not. These are the ingredients of dairy milk chocolates that are sold in India. But the case maybe different if you eat dairy milk in Australia though,” the user wrote.

As #boycottcadbury started trending, the company came out with the clarification.