The Hollywood Foreign Press Association has banned its members from accepting lavish gifts, trips, and other freebies, after controversy over its ethics and practices led to next year's Golden Globes ceremony being canceled.

The group behind Hollywood's glitzy Golden Globes is scrambling to reform itself and the influential, but scandal-hit awards show its members vote on, amid widespread criticism of the group's record on diversity and transparency.

The exclusive group of 80-odd film journalists has been accused even in the past of exploiting the influence of their votes on Globes nomination or win, to gain lucrative perks and unparalleled access to Hollywood stars.

"HFPA members shall not be permitted to accept promotional materials or other gifts from studios, publicists, actors, directors, or others associated with motion pictures and television programs," AFP reported quoting the new policies approved on Thursday.

"The HFPA remains dedicated to the transformational change it outlined in its May reform plan and timeline," the group statement said.

The Golden Globes are second in importance only to the Oscars in Hollywood's film award season, but their future status is uncertain.

A group of more than 100 Tinseltown publicists wrote to the HFPA in March demanding an end to "discriminatory behavior, unprofessionalism, ethical impropriety, and alleged financial corruption," joining criticism from the Time's Up group.

A-listers such as Scarlett Johansson and Mark Ruffalo have slammed the organizers' reforms as too slow and inadequate, while Tom Cruise returned his three Golden Globes to the HFPA in protest.

Powerful studios including Warner Bros, Netflix, and Amazon have said they will not work with the HFPA until more meaningful and significant changes are made.

In May, NBC canceled its broadcast of next year's prestigious awards.

Last month, two members resigned in protest at the "toxic" atmosphere within the ranks.