A helicopter carrying Abu Dhabi-based businessperson MA Yusuff Ali and six others crash-landed at a marshy land in Kerala's Panangad area on Sunday morning, PTI reported. MA Yusuff Ali is the chairman and managing director of LuLu Group International that owns the LuLu Hypermarket chain worldwide.

All passengers including Yusuf Ali, his wife and three staff members of his Lulu Group and two crew members on board the chopper have been admitted to a private hospital.

"All of them are safe. They are currently under observation," a top official of the Lakeshore hospital where they are treated told P T I.

A major accident was averted as the chopper crash landed in a marshy land, locals said. The chopper was owned by Lulu Group.