Brace yourself for India’s first ever museum dedicated to alcohol. Established in Goa, the museum goes by the name “All About Alcohol” and is set up by local businessman Nandan Kudchadkar in North Goa’s Candolim village.

It is home to hundreds of artefacts and is dedicated to the local drink feni. These include huge traditional glass vats in which the local cashew-based alcohol was stored centuries ago. 

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“The idea behind the museum was to make the world aware of Goa’s rich heritage, especially the story of feni – the strong local drink, Mr Kudchadkar, who is a collector of antiques,” told NDTV.

“When I thought of creating a concept like this, the first thought that came to my mind was whether there is an alcohol museum in the world. There is absolutely no place where you can see the kind of stuff pertaining to alcohol anywhere in the world. If you go to Scotland, they are very happy about their waters, about their drinks, etc. Similarly, in Russia, the people feel happy to showcase the drinks they have,” he added.

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“When we come to India, we project alcohol differently. Following my instincts, I decided to set up India’s first museum dedicated to alcohol,” he said.

Armando Duarte, CEO, Alcohol Museum went on to tell that Feni was on display in the museum and that it was one of their most popular drinks, owing to its rich culture and heritage. “This drink is fermented naturally. For Goans, the consumption of alcohol was a symbol of hospitality,” he added.

A tourist expressed their amazement at the display in the museum and noted that the museum was brimming with useful information. “The amount of information preserved here is amazing. I am dazed and awestruck with the place. The amount of information, they have kept here for visitors to see is super amazing,” they said.