Micro-content and short video
app Chingari launched it’s first-ever crypto-token ‘$GARI’. Bollywood film
star Salman Khan unveiled
$GARI at a public event in Mumbai on October 16, 2021. Salman announced his collaboration with the
tech start-up as a brand ambassador. Chingari is the first social network in
India to have issued crypto tokens.

What is Chingari?

Chingari is a popular platform for customized videos, songs, and hyper-realistic AR filters. Chingari offers content in 20+ languages and has 50 million monthly active users with 85 million downloads.

Recently
Chingari received a funding of over $19 million from more than 30 venture funds
and individual investors. The startup will use the funding to build ‘$GARI’
with Solana, a fast-growing ecosystem in crypto technology.

Also Read | What are NFTs?

The token will be created in a collaboration with Solana blockchain. Solana’s COO Raj Gokal said that this will improve the relation between creaters and platforms. It will also open new monetory models for creators.

The company will test blockchain live,
Chingari Integration beta, and the upcoming $GARI token sale.

Also Read | Salman Khan all set to enter NFT space, collaborates with Bollycoin

$GARI aims to empower the content creators by enabling them to monetize their content that includes physical merchandise, NFT creations, and the ability for the fan community to fund their favorite artists.  

Other celebrities promoting & investing in crypto:

Last
Week on October 13, 2021, Salman Khan announced a collaboration with Bollycoin
a Bollywood NFT marketplace. He is going to launch his NFT
(Non-fungible tokens) collection
for his fans.

Amitabh Bachchan has also announced to launch his own
NFTs. He will release a collection of unique and limited artworks centered on
him – on the BeyondLife.club website, including Sholay posters autographed by
him, verses of ‘Madhushala’ narrated by him with backstories, and rare digital
gems from the past.

Also Read | Bollywood legend Amitabh Bachchan to launch own NFT

The last ball six by Indian wicketkeeper-batsman Dinesh
Karthik in the 2018 Nidahas trophy final is an unforgettable moment in the
history of Indian cricket. The short clip of the incident has become India’s
first-ever sports NFT.

Sunny Leone has also announced a collaboration with the
Silicon Valley-based start-up Mintdropz to develop a website for her NFTs.

Fashion Designer Manish Malhotra has also launched his
NFTs through WazirX.