The Lunar New Year is being celebrated this week and new themed tools have been launched for both Facebook and Instagram users, who are looking forward to participate in welcoming the first new moon. As it's the Year of the Ox, Instagram has added a range of stickers and effects for the event, which the users can add to their stories.
The official handle of Instagram Design posted the stickers on its page, here's a look at it:
Addition to this, Facebook has a added a new animation for the Like logo in the app which has red and golden colours in it, giving a festive feel to the app.
Here's how the new like button looks:
Lunar New Year, also known as Chinese New Year is largely celebrated in China and has become a significant celebration in many regions all over the world. This year, a lot of people will be looking for ways to participate where they don't have to meet physically, in line with COVID-19 precautions.
These new tools have very interesting features and may also serve a more valuable and connective purpose around the event. It can be of great help if you are running an Instagram campaign around Lunar New Year, they can add thematic element to your promotions, also fitting in with the organic feel of the platform.