The Met Gala 2021 is here. The event, which is known as one of the most elite fashion events of New York City, can be attended only by the fashion elite. Fans have only been able to get a glimpse of the red carpet at the Met Gala through clips and images posted by media and those in attendance. But that is the past. Now we live in the world of remote attendance due to the COVID-19 pandemic.
Keeping that in mind, part of the annual fundraiser’s facelift is to give viewers full access to the red carpet happenings.
Instagram is officially sponsoring the 2021 Met Gala and The Costume Institute’s Exhibition, In America: A Lexicon of Fashion. Due to this partnership, the users of the social media giant will be able to catch BTS content, commentary, and exciting activations happening exclusively on Instagram. This will allow the users to join in on the conversation around pop culture and fashion’s most Instagrammable event.
Key Instagram accounts will be updated in real-time during the event. The live coverage will include the 2021 Instagram x Met Gala Table “Class Photos” series, revealing the next generation of designers, artists, actors, and creators who will be at Instagram’s table. The account will also highlight beauty content with their Glam Squads.
Instagram will partner the glam squads of several high-profile attendees. They will also be giving Instagram tutorials on how the users can recreate – and shop! – the Met Gala looks of different celebrities.
Celebrities like Naomi Osaka, Amanda Gorman, Billie Eilish, and Timothee Chalamet will be adding glamour to the hosting party of the Met Gala 2021 after the event was called off last year due to the COVID-19 pandemic. These are big names coming together for a historic event from different walks of life, bringing together sports, music, literature, and acting.