Now wear an H&M sari designed by Sabyasachi Mukherjee
- The announcement was firts planned for April 16, 2020
- However, the pandemic postponed the new launch
- The collection now goes live on August 12, across 11 H&M stores in India and in select stores in 17 other countries, including the US, Britain and Japan.
Designer Sabyasachi Mukherjee has collaborated with high street brand H&M for a sari line. The association was first scheduled for April 16, 2020, but COVID-19 pushed the announcement of going live.
“The delay was disappointing because I had told myself when the brand turns 20, I will do a collaboration and take it to a large audience,” the designer told The Hindu Weekend.
The collection has been titled ‘Wanderlust’ and will go live on August 12, across 11 H&M stores in India and in select stores in 17 other countries, including the US, Britain and Japan.
It will also e-tail on Myntra and 48 international markets on hm.com.
The designer has previously associated with brands like Asian Paints, French luxury shoemaker Christian Louboutin and American home furnishings chain Pottery Barn.
H&M, which has brought out sell-out capsules with global fashion greats such as Karl Lagerfeld, Comme des Garçons, and Versace, had approached him just after he presented his 20th anniversary show in 2019, reports The Hindu.