Twenty-seven years, it took confectionery brand Cadbury, which makes one of the world’s most popular chocolates Dairy Milk, exactly twenty-seven years to make a much-needed shift from the same, old male-oriented narrative. If you are unable to make sense out of this, watching Cadbury Dairy Milk’s new ad first might be a good start.

Here’s what we are talking about!

This is a replica of Cadbury’s 1994 ad with a twist. In the new ad, viewers can see a woman cricketer who is taking an important shot to complete her century as her male companion, presumably her partner, is eagerly watching the game in the spectators’ wing while having a Cadbury Dairy Milk.

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As the woman takes her century shot, everyone looks disappointed as it looks like she will be caught by the boundary but the fielder misses the catch and the woman completes her century. 

As soon as she touches a hundred, her partner gets ecstatic breaks into a celebratory dance and rushes onto the field to hug her. Sound cute right? Now let’s talk about the shift.

What is the buzz all about?

To understand the change, you will have to watch another video.

So, the old 1994 Cadbury ad has the same concept but features a male player as usual and a woman celebrating the victory of a man from the sidelines.

An ad like this in a country that has long been dominated by male-cricket and where women sports is seen more or less like a hobby, the ad indicates a smart evolution of the brand and the internet is loving this perception change.

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The new Cadbury ad triggered supportive and happy reactions from the social media users who have praised both Cadbury and Oglivy, the advertisement company for the concept.

  Anil Viswanathan, senior director – marketing, Mondelez India, told Storyboard that the ad celebrates women achievers – both in sports and in life.