During production, Greta Gerwig’s next Barbie movie needed so much pink paint that the entire global inventory of one firm was depleted.
In an interview with Architectural Digest, Gerwig and the movie’s production designer Sarah Greenwood discussed how Barbieland was built, which is nearly entirely bright pink, including the life-size replicas of the doll’s fabled “Dreamhouse” and the streets and lampposts.
Six-time Oscar nominee Greenwood said that the movie had led to a global shortage of pink paint in the interview. She told the magazine, “The world ran out of pink.”
Lauren Proud, vice-president of global marketing at Rosco, the paint firm utilized in the movie, provided additional background to the Los Angeles Times while several media sites reproduced the allegation without clarification.
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Proudly stating that the movie “used as much paint as we had,” she said that the production of Barbie had coincided with larger global supply chain issues during COVID-19 as well as severe weather in Texas at the beginning of 2021, which had a negative impact on essential materials required to make the paint.
“There was this shortage and then we gave them everything we could — I don’t know they can claim credit,” she said, but acknowledged: “They did clean us out on paint.”
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Gerwig stated, “I wanted the pinks to be very bright, and everything to be almost too much,” adding that she didn’t want to “forget what made me love Barbie when I was a little girl.”
Just enough paint was obtained by the set designers to allow the production of the movie, which was primarily shot at Warner Bros. Studios Leavesden in the UK.
Barbie, which stars Margot Robbie in the titular role and Ryan Gosling as the doll’s beau Ken, also stars Will Ferrell, Simu Liu, Dua Lipa, Helen Mirren, Issa Rae, America Ferrera, Kate McKinnon, Michael Cera and Ncuti Gatwa. The film is released on 21 July worldwide.