Tom Brady, who recently announced his retirement from the NFL, was honored at the 2023 Honors ceremony on Thursday. Host Kelly Clarkson and quarterback Kirk Cousins sang ‘You’ve Been Gone’ for the GOAT.

However, a picture of Tom Brady in his underwear was shown on the screen.


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“One thing I was not expecting to see at this year’s #NFL Honors is Tom Brady in his underwear☠️☠️☠️” another one added.

“They posted the pic of Brady in his underwear on the nfl honors 😆😆” a third one tweeted.

The PG-13 shot, which sees the pro athlete half-naked sitting on the bed with the ocean behind him, was taken ostensibly somewhere in the Miami Beach area, where the newly divorced father of three now stays.

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The caption reads “Did I do it right?” and includes scared-face emojis, and tags baller buddies Rob Gronkowski and Julian Edelman.

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Brady, 45, is apparently making good on a bet made last summer with his eponymous clothing line. The quarterback promised to strike a pose if his Tweet receives 40,000 likes.

It’s clear from the original posting that Brady is promoting his new lifestyle brand, Brady by Tom Brady. The company, launched in 2022, describes itself as a “lifeletics” brand. “It is the first technical apparel brand to apply two decades of pro sports level innovation and engineering to create a system of clothing that performs across every activity,” the website reads.

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In a video shared on his Instagram on February 1, Brady said that he was retiring “for good” this time, in reference to his decision to retire and then unretire over the course of 40 days last year.