The 2023 Super Bowl is set to take place in Arizona on Sunday. Many brands are showing off TV ads which will be shown that day. Serena Williams has signed with Michelob ULTRA, the cast of Breaking Bad is back for PopCorners, and John Travolta is singing Grease songs for T-Mobile.

Here are some popular Super Bowl advertisements:

Wendy: Where’s the Beef (1984)

‘Where is the Beef?’ is one of the most memorable Super Bowl ads that fans can not forget. The punch line instantly became part of the cultural vernacular and is being used till now. The woman in the ad gained popularity. 

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Pepsi: We Will Rock You (2004)

The ad featuring Britney Spears, Beyoncé, Pink, and Enrique Iglesias mastered the principles of marketing and advertising. The fusion of four of the biggest music stars of those times created a sense of excitement that perfectly captures the energy of the Super Bowl.

Apple: Think Different (1997)

Apple’s ‘Think Different’ commercial was brilliant writing. It celebrated difference and diversity way ahead of the pack. It established the thought that the people who desire and think big enough to change the world are the ones who do it actually. 

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Budweiser: Wassup (2000)

One of the most popular Super Bowl ads of all time also includes Budweiser’s ‘whassuuuuup.’ The ad’s humor reached a far wider audience than the campaigners expected. Although it was questioned when school kids were seen sticking their tongues out and shouting ‘whassuupppp,’ picking the tagline from an alcohol brand. This nowadays could be seen quite differently in terms of advertising regulations

Apple: 1984 (1984)

Apple’s 1984 Super Bowl ad collected millions of dollars worth of free publicity when news programs and media broadcast it that night. It was immediately lauded as a masterwork by many in the advertising industry. Advertising Age called it the 1980s Commercial of the Decade. It also continues to rank on lists of the most influential commercials of all time.