Google’s search results are failing to show better results for users due to the increasingly stuffed paid ads, critics claimed. Several TikTok videos and posts on techie forums have raised concerns over the paid ads and spam sites that are getting better at pushing themselves up in search results.

This algorithm change is gradually deteriorating Google’s search result, causing trouble for users as the actual result user needs is getting pushed below, the critics said. Google is the primary search tool for more than 4 billion people on the the internet.

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“If you’ve tried to search for a recipe or product review recently, I don’t need to tell you that Google search results have gone to s—,” Dmitri Kyle Brereton, a software engineer and writer, wrote in a blog post. “Google is dead.” 

However, in a statement to The New York Post, a Google spokesperson argued that “the quality of Google Search has drastically improved over time.”

“Every year, we make thousands of improvements to Google, and our testing gives us clear evidence that these changes truly make Search better for people,” the spokesperson added. “Over the last seven years, we decreased irrelevant results by over 50%.”

Google also said that it has made improvements to how it ranks search results.

The New York Post previously explained the concerns raised by several users finding the ads and spam site links unnecessary, pushing the actual result most of the time.

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At least the first four Google search results turn out to be no-name sites that use keywords repeatedly.

“The first few non-ad results are SEO optimized sites filled with affiliate links and ads,” Brereton, the Google critic, wrote. “To be fair, this would probably be an issue with any search engine, but you’d expect Google to be able to come up with a less gameable algorithm.”

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In addition, critics say that Google is increasing the amount of ads that appear in search results. 

“They’ve dialed [ads] up to the max recently to squeeze out every last cent before their inevitable collapse,” he said.