Mark Zuckerberg has announced that Meta, the parent company of Facebook, Instagram and WhatsApp, is testing a subscription service for blue-tick verification and users want to know how much it will cost. Elon Musk’s Twitter already offers a paid blue-tick service.

Mata’s service, called Meta Verified, will come with perks like extra protection from impersonation accounts and direct access to customer support.

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How much will Meta Verification cost?

Meta Verified will cost $11.99 a month on the web, or $14.99 for iPhone users. At the moment, it will only be introduced in Australia and New Zealand. There is no information on its availability on Android.

“This new feature is about increasing authenticity and security across our services,” Zuckerberg wrote on an Instagram broadcast channel. Zuckerberg said the subscription will allow users to verify their account with a government ID to receive a blue badge along with additional impersonation protection.

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The meta verification is only available to verify profiles at present and not Pages. Public figures who already have a verified badge on Facebook or Instagram can still apply for a Meta Verified subscription.

Users who already have verified badges on Meta’s platforms will continue to have them, the company has said.

Meta reported a decline in advertising revenue in Q4 of 2022 and is clearly looking to expand revenue sources. A few months ago the new boss of Twitter Elon Musk had announced a paid blue tick service.

Twitter’s service, Twitter Blue costs $8 a month or $84 a year. Apart from the blue tick, it offers extra features to subscribers like the ability to edit tweets, undo tweets, bookmark folders, custom app icons and upload longer videos.