Instagram has modified its nudity policy in response to a campaign to allow people to show pride in their bodies even if they don’t fit beauty stereotypes.

The new rules permit showing people hugging, cupping or holding their breasts after controversy over the removal of images of UK-based Black plus-size model Nyome Nicholas-Williams, reported news agency AFP.

Nicholas-Williams recently sparked controversy after she posted pictures of herself topless but covering her breasts with her arms.

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“We are grateful to our global community for speaking openly and honestly about their experiences and hope this policy change will help more people to confidently express themselves,” AFP quoted Instagram global head of policy programs Carolyn Merrell said.

“We know people feel more empowered to express themselves and create communities of support – like the body positivity and acceptance communities – if they feel that their bodies and images are accepted,” she said.

The platform has kept its nudity policy tighten for a long time, as the minimum age for its users is 13 years.

Pictures of breasts being squeezed were banned because they are typically associated with pornography, but images of plus-sized women hugging themselves topless in artful expressions of pride caused Instagram to amend the policy.

Images of breasts being grabbed and squeezed still break Instagram rules.