The outcome of Elon Musk‘s fight with Twitter might be due in October, but the tech billionaire might be prepping to build his own social media platform with x.com. 

Twitter account Telsa Owners Silicon Valley asked the founder of SpaceX if he had any plans to create his own social media platform if the Twitter deal doesn’t go through. Musk succinctly replied, “x.com”. 

X.com is far older than most would assume, dating back to 1999 when Musk co-founded the site to be an online bank, before the website was merged with a competitor in 2000. 25 years later, in 2017, Musk bought back x.com from PayPal. At the time of purchase Musk tweeted PayPal, “Thanks PayPal for allowing me to buy back X.com! No plans right now, but it has great sentimental value to me.” 

A user suggested that he use the website as an umbrella website for his other companies leading the tech billionaire to say, “That’s probably the best use.”

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While Musk’s tweet could be considered a smokescreen, his tweet more than likely stems from his increasingly acrimonious relationship with Twitter. In April this year, the billionaire had expressed serious interest in buying the microblogging site, going so far as to being willing to pay 38% above share price. At the time, Twitter’s price per share was valued at $51.70, whereas Musk was willing to buy the company at $54.20 per share. 

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Musk put the deal on hold a few weeks later, citing various “inadequate” information from Twitter about the real number of bot and spam accounts on the microblogging site.  A few weeks after that, her terminated the deal completely in July. Twitter sued, and Musk countersued. 

Most recently, the billionaire sold $6.9 billion in Tesla shares, sparking speculation that his confidence in being able to exit the deal with Twitter is waning and he’s making moves to finance the buyout.