Business magnate Sir Richard Branson’s space tourism company Virgin Galactic announced on Tuesday that it would open ticket sales to the public from Wednesday, with ticket bookings requiring a deposit of at least $150,000 dollars, of which $25,000 is not refundable.

As the company revealed last year, ticket prices start from $450,000 for a single seat, and customers have the option of purchasing a single seat, several seats at one go, and can even book the entire eight-passenger Unity spacecraft if they can afford it.

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Over the last decade, Virgin Galactic took reservations for 600 seats for its future flights: while the bulk of those tickets were sold for an amount between $200,000 to $250,000, the company raised ticket prices in 2021 to $450,000 at the very least. Since the ticket price hike, Virgin had sold 100 new tickets as of November 2021.

Tuesday announcement of opening ticket sales to the public provided a neat boost to Virgin Galactic’s stock price, which had been battered over the past few months due to the company’s decision to postpone commercial flights to 2022. On Tuesday, Virgin Galactic shares rose 10% to trade from its previous closing price of $8.14 per share.

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Apart from announcing the opening of ticket sales to the public, the private spaceflight company also revealed a new logo on Tuesday as part of a rebranding attempt.

The new logo now features the VSS Unity spacecraft in place of founder Richard Branson‘s iris. The new logo could be symbolic of the company’s efforts to distance itself from its founder, who has sold more than $1.25 billion in stocks since Virgin Galactic went public in 2019.

Branson and Virgin Galactic reached the milestone of successfully completing a trip to the edge of space in July 2021.