Outdoor clothing stalwart Patagonia is known for its bold statements and brands itself as an ‘activist company.’ With less than 50 days left for the US Presidential election, the company has a new message for its customers, “Vote the assholes out.”

The message appears on the garment tag – which is stitched into its Regenerative Organic Stand-Up Shorts for both women and men, a photo of which is now viral on social media.

The company said that the tags are intended to encourage customers to vote against “climate change deniers.”

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“We have been standing up to climate deniers for almost as long as we’ve been making those shorts,” Corley Kenna, a Patagonia spokesperson, told CNN Business. The brand began making the shorts in 1973.

“The 2020 US Senate races will have a significant, long-lasting impact on the strength of our nation’s climate policies and the existence of our wild places. We need to elect leaders who will fight for the future of our planet,” the company had said in a statement.

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Patagonia had closed its headquarters, distribution centre and stores nationwide on Election Day in 2016 and 2018, a practice which it has vowed to continue for the 2020 election. This is not the first time that the company voiced its stance on the issue of climate change.

In 2017, the company had sued the Trump administration for trying to reduce two public monuments—the Bears Ears and Grand Staircase-Escalante parks—by nearly 2 million acres. “The president stole your land, and you were lied to,” they had said in a statement.