.New Delhi, Delhi, India
Today people are more subtle in their taste so the cards have also toned down, says Youhan Darrab Aria, Head - Corp Comm of Archies Ltd

  • There was a time when no love story was complete without sending notes via greetings cards
  • With the emergence of social media and e-commerce, this way of expression seems to have died down
  • The brands have also seen the paradigm shift in customer’s interest and hence the slow death of physical greetings cards