“A showdown of words between People for the Ethical Treatment of Animals (PETA) India and India’s largest milk producing company Amul is going on over vegan milk on Twitter. PETA India has asked Amul to switch to production of vegan milk. Replying to PETA, Amul’s managing director RS Sodhi said the dairy cooperative society should get benefitted from the booming vegan food and milk market. Also Read| Serve plant-based food, demand activists blocking 4 McDonald’s centres in UK. PETA said Amul should make profit from the booming vegan food and milk market and should not waste resources trying to fight the rising demand for plant-based products. u00a0. Sodhi, while replying to a tweet by Ashwini Mahajan, national co-convener of Swadeshi Jagran Manch, said, u201cDon’t you know dairy farmers are mostly landless”, adding the idea may kill their only source of livelihood. u00a0. All you need to know about Chinese origin product; Tofu. Sodhi added, “Peta wants Amul to snatch livelihood of 100 million poor farmers and handover it’s all resources built in 75 years with farmers money to market genetically modified Soya of rich MNC at exhorbitant prices ,which average lower middle class can’t afford”. The tug of war on social media continued with PETA replying, “How is letting Amul know about the trend in vegan eating and encouraging them to take advantage of it u201cdictatingu201d. Smart businesses respond to trends, not fight it, like Unilever has just announced its new vegan meat.”. Meanwhile, Food regulating entity FSSAI has stated that non-dairy products like soya and almond milk cannot use the ‘milku2019 in their nomenclature. #Amul #PETA #FSSAI #Veganism #Veganu00a0.”