Former media baron Peter Mukerjea on Sunday came out with his memoir, which
he termed as a recollection of his experiences in the media industry, further saying
it was not intended to open a can of worms or narrate a series of kiss-and-tell
stories, PTI reported. ‘Starstruck: Confessions of a TV executive’, the book,
will largely zoom on the Indian television industry and the changes it has gone through over the years.

The former Chief Executive of Star India, who was reportedly US media
personality Rupert Murdoch’s close aid in the TV industry of the region, said
the memoir attempted to exclusively share his journey.

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“It is intended purely to share my journey, to highlight and
showcase the plenty of mistakes made and the plenty of lessons learnt over
almost three decades,” Mukerjea was quoted as saying by PTI.

The book reportedly catalogues in length the change of Star, a
miniscule foreign-owned TV channel, into the billion-dollar behemoth of a
network that it became, a job that Mukerjea was statedly tasked with by Murdoch.

“This book is a memoir. No more than that. It is a personal
recollection of my experiences at the coalface in the formative years of the
satellite television industry in India and a super-fast-changing media
landscape. This is not intended to open a can of worms, nor is it a set of
kiss-and-tell stories,” he further said.

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The early 90s saw dominance of US television shows the world over, but
its restriction into the one billion-strong Indian audience was blocked off by
terrestrial television systems, which was soon to change because of changes the
Indian consumers themselves went through eventually.

Statedly, a ready access to television shows that were closer to
global standards kept the audience glued to their screens, making television,
in itself, a catalyst for the change, prior to which, according to Mukerjea,
neither Murdoch nor Star founder Richard Li considered the South Asian nation
to be a possible market.