Beer brand Miller Lite is facing boycott calls on social media for their ‘woke ad’. This comes weeks after Bud Light faced similar calls for featuring Dylan Mulvaney in their advertisement.

The ad, mostly criticized by conservatives, features comedian Ilana Glazer. It goes with Miller Lite’s campaign for Women’s History Month – “Bad $#!T to Good $#!T.

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The advertisement speaks about collecting sexist advertisements and turning it into compost to grow hops for women brewers.

Elizabeth Hitch, senior director of marketing for Miller Lite, cleared the beer brand’s position saying that the industry is giving them a chance to create real change.

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“We recognize that Miller Lite played a contributing role in this in the past. We’ve been collecting our and other brands outdated, old sexist ads, displays and posters for months. We have been buying and removing any pieces we could find on the internet,” Hitch said.

Watch the ad:

“Miller Lite went Feminazi. Boycott Miller Lite,” a Twitter user said.

“It seems Miller Lite doesn’t understand their audience either,” another one added.

“SHOCK: AB InBev not satisfied destroying its Bud Lite brand is now working hard to destroy its Miller Lite brand. Go woke, go broke,” a third one said.

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Weeks ago, Bud Light – a Budweiser brand – was facing boycott calls over an ad that featured transgender influencer Dylan Mulvaney.

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According to data from Bump Williams Consulting, parent company Anheuser-Busch InBev saw a 23% drop compared to a year ago.

Mulvaney posted a video promoting Bud Light’s March Madness contest, giving customers a chance to win $15,000.