The Apple Store is
down. With only hours to go before “California streaming”, Apple’s big event of
the year, the Apple Store website says “Be right back. We’re making updates to
the Apple Store. Check back soon.” Apple’s September 14 event is likely to
witness the unveiling of the iPhone 13. The event starts at 10:30 pm (IST).

Apple Store is down hours before the company’s annual event

Media reports
indicate that the Apple Store is down because the Cupertino-based tech giant is
updating its upcoming products on the Apple Store. At Tuesday’s event, Apple is
likely to unveil a newer generation of iPhones, a new Apple watch and AirPods. 

Also read | What to expect from Apple Stock ahead of iPhone Event?

Apple is expected
to release four new models of the iPhone on Tuesday: the iPhone 13 mini, iPhone
13, iPhone 13 Pro and the biggest of the lot, the iPhone 13 Pro Max. Tech
enthusiasts and experts expect Apple to come up with major upgrades to its
iPhone 12 in the series 13 phones. Upgrades are expected in terms of design, battery
performance, camera and screen. 

Also read | Ahead of iPhone 13 launch, Apple’s huge discount on iPhone 12 series

The design,
however, may remain similar to the iPhone 12 with only minor changes. The
upcoming iPhone is tipped to have a smaller notch, which will increase the
screen size and is likely to provide better viewing angles to gaming
enthusiasts.

The iPhone 13 is
also expected to resolve one of the biggest complaints against the tech giants
for years — battery life. The iPhone 13 is likely to pack a big powerful batter
which will offer a significantly longer battery life. All four models of the
iPhone 13 likely to be released on Tuesday will back Apple’s most powerful A15
Bionic chipset. The iPhone 13 is also likely to have improved camera specifications,
iOS 15 out-of-the box, and a higher refresh rate.

Meanwhile, Apple
also released emergency security updates following reports about an Israeli
cyber surveillance company having the capability to infect iPhones and other
devices without the owner of the cell phone even having to click on a link.