Elon Musk, the biggest shareholder of Twitter Inc, on
Saturday suggested a series of changes to the social media giant’s Twitter Blue
premium subscription service, including lowering its prices, banning
advertising and adding an option to pay in the cryptocurrency dogecoin.
Musk, who disclosed a 9.2% stake in Twitter just a few
days back, was offered a position on its board of directors, a move which made
some Twitter employees panic over the future of its ability moderate content.
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Launched in June 2021, Twitter Blue is Twitter’s first
subscription service and offers “exclusive access to premium features” on a
monthly subscription basis. It is currently available in the United States,
Canada, Australia and New Zealand.
In a Twitter post, the Tesla founder suggested that the
users who sign up for Twitter Blue should pay significantly less than the
current $2.99 per month, get an authentication checkmark and an option to pay
in local currency.
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“Price should probably be -$2/month, but paid 12
months upfront & account doesn’t get a checkmark for 60 days (watch for
credit card chargebacks) & suspended with no refund if used for
scam/spam,” Musk said in a tweet.
“And no ads,” Musk suggested. “The power
of corporations to dictate policy is greatly enhanced if Twitter depends on
advertising money to survive”.
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He also suggested an option to pay with dogecoin and
asked Twitter users for their views.
The platform already allows people to tip their favourite
content creators using bitcoin. Last year, Twitter had said that it planned to
support authentication for non-fungible tokens (NFTs). NFTs are digital assets
such as images or videos that exist on the blockchain.
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Musk, who has more than 81 million followers on Twitter,
started a poll on his account asking whether the firm’s San Francisco
headquarters should be converted to a homeless shelter as “no one shows up
(to work there)”. The poll received 300,000 votes in an hour, with 90% answering
yes.