Fashion Nova, a fast fashion e-commerce firm established in Los Angeles, California, which is known not just for its clothing but also for its wild marketing has sent out an automated message that stated, “this may be the biggest sale you’ve ever seen 🍆.”

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Here’s how the internet reacted to the text –

Fashion Nova did something similar in January and sent out an automated message in the same theme that read – “Fashion Nova: Guaranteed To C*me Faster Than Yo Man.”

CEO Richard Saghian launched the firm in 2006, selling premium clubwear clothes from a mall in California. According to the Los Angeles Times, the company has now expanded through social media-boosted internet sales, with yearly sales of more than $1 billion.

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Richard Saghian, who was born in an Iranian-American family, worked in retail at his father’s business, Women’s Wear Daily, before launching Fashion Nova in 2006. In an interview, he attributed his success to his retail roots, saying:

“I don’t think I could have done it without all of my retail experience, from brick-and-mortar to e-commerce.”

The CEO is renowned for investing in opulent and sought-after homes. He paid $141 million for The One, a megamansion, during an auction last year. He is the owner of a home on Hollywood Hill that was formerly owned by Avicii and a property at Billionaire’s Beach in Malibu from Netflix’s Ted Sarandos.

According to Saghian, the majority of Fashion Nova’s income comes from social media engagements, particularly on Instagram, with various influencers and models through a campaign named “#NovaBabes.”

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The founder is known as “one of the first fashion entrepreneurs to understand the power of social media buying.”

Cardi B, Kylie Jenner, Amber Rose, and Megan Thee Stallion are among the celebrities who have collaborated with the company.